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Color Factory pops up in San Francisco

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I’ll keep this brief because the photos speak for themselves.

Founded by the delightfully colorful creators of the Oh Happy Day blog, Color Factory in Union Square, San Francisco, is not like any museum you’ve ever been to. While most museums expect quiet observance of static art, Color Factory throws guests into the role of creator in an explosion of highly interactive colors, textures, and flavors.

This pop-up Instagram haven was initially set up for the sole month of August, but popular demand has extended the museum’s life one month at a time, now through November (at the time of this writing). Once inside, it’s easy to see why tickets for the whole month sell out within a few hours of posting.

Welcoming in only a few people at a time allowed each room to feel like our own during the entire 3 hour experience. Sure, we could have skimmed through the building in 20 minutes, but the photo opportunities were endless! And thankfully, we never felt rushed to leave.

Thank you Roya and Courtney for joining our colorful day in the city, and thank you Brandon for all the lovely photos of us at the museum!

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Delicate meringues provided by Craftsmen and Wolves.

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Charcoal Lemonade provided by Pressed Juicery.

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A life-size Lite Brite pineapple, of course!

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Hand-drawn Color Me green room by Andy J. Miller.

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“The Wonderful World of Abstraction” ribbon room by Jacob Dahlgren.

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Who knew? This pink light-only room somehow made me look less pink than I normally am.

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This way to the rest of the rainbow.

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Meet Roya and Courtney, our color buddies.

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The man behind the camera for the day.

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The Selfie Room: Snap a photo, post it to Instagram with the hashtag #TomStayte (the artist behind the purple room), wait a few seconds, and voilà! Selfies magically printed on-demand.

The only catch? Every #selfie post on Instagram also prints in real-time, leading to the pile up on the floor.

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Dressed for the occasion. Yellow jacket from Zara in Amsterdam.

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Pineapple watch from Sugar and Cotton. Rock from Charles and Colvard.

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A sweet treat to eat on the street, provided by Garden Creamery. Bye for now Color Factory!

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