Every year, bigwigs of the flower industry fly in from all around the world to California Spring Trials (CAST) to ponder the latest floral innovations and genetic improvements. It’s at this week-long plant extravaganza that marketers and breeders proudly reveal their newest and best creations – flowers that are longer-lasting, are available in new colors, are more pest-resistant, are more vibrant, are more symmetrical, etc.
Yes, for all you sportzers out there, this is truly the Superbowl of Flowers. And the competition is real. Syngenta Flowers in Gilroy, California is one of dozens of flower breeders that present their enticing updates to try and win over the growers who are making next year’s buying decisions. Growers who supply flowers to big-name brands like Walmart, Lowe’s, and The Home Depot.
So why am I writing about this random, but beautiful, international flower affair?
Because CAST is special to me, and to my husband Brandon. Brandon works for Syngenta Flowers and was one of the marketing masterminds behind this incredible event, as he is every year. And I led the team of designers who made all the lovely signage for CAST! We’re both so lucky to have fun jobs that culminate in fabulous events like this.
So scroll through and enjoy the fruits of our labors! This year’s theme was “California Dreaming”, and took visitors on a tour around California, one region at a time.
If you’re interested in seeing CAST in live action, here’s a fun video to watch.
Custom-made California centerpiece created with snowboards, surfboards, and skateboards, covered in made-sculpted ceramic flowers.
Moxie! geraniums, theme around the California Central Coast’s strawberry fields region
Can you spot the friendly coyote? Aren’t those stump planters adorable??
Genius rain decorations in the all-white New Varieties room
Madinia dipladenia Cafe outdoor seating
The main man himself. So proud of Brandon and his hard work at CAST. Photo credit to FloralDaily.com, a agriculture news source from The Netherlands who interviewed Brandon about CAST.
Now you’ve seen it all! Hope you’ve enjoyed this tour through my favorite place to be – California.